The Big Adventure. gets some fantastic results

---  Fantastic 48% attendees become Volunteers. Corporate partnering for a national event really works ---

 

This is an initiative that was launched last year to great success.  Partnering was thorough Sainsbury’s and it was promoted heavily but generated little buy-in from scouting units. I hope that there is a lot more effective marketing this year. The results published by national were AWESOME – I mean 48% uptake from visiting a one off event! WOW.

 

Insider scoop:

I have meet already with our National Corporate relationships manager to work together on meeting Sainsbury’s again to firstly capitalise on the success of the first “Big Adventure” and hopefully sign them to a “Big BBQ” concept (not their best “out of the box thinking” here it more a case of the same again rebranded but with a more program like focus on good eating)  I am working on addressing a more rounded approach to corporate engagement with volunteer management program, volunteering initiative or resource sharing or more unit branding rather than the “give us some cash and you can use our brand and network” approach.  Email me is you want to be part of this project.

 

From the Chief Scout:

The Big Adventure is a recruitment initiative which sought to encourage Leaders to invite
parents to be part of the leadership team for their camp or residential experience,
with the aim of encouraging those parents to volunteer in Scouting.

In 2009, the first year of this 3 year project, an estimated 1,218 Big Adventures took
place, involving around 8,166 parents. Feedback from Leaders suggests that 48% of these will become more involved in Scouting.

We have also listened to feedback and a number of ways to improve The Big Adventure in 2010 and 2011 have been incorporated, especially earlier timescales and communication, improvement to the content of resources, and a more effective way of collecting feedback from participants.

 

http://www.scouts.org.uk/big_adventure/cms.php?pageid=2620

The Big Adventure is back and this time there’s a brilliant cooking theme to help you give parents and other adults a taste of volunteering for Scouting.
From Saturday 1 May until Tuesday 31 August any camp or event can be part of The Big Adventure, simply by inviting parents and other adults to get involved. It’s an ideal way to target new adult volunteers.